By the way, Do you know how a record label operates?
When the words “record label” are mentioned, we for must of us think about the majors who represent a large part of the market - in fact more than 75% of the UK market (Sony music, Universal Music, Warner Music..)
To gain more clarity on the subject, it is interesting to look at the difference between a major and an independent label.
First of all, as the name indicates, an independent label is independent from any major label. You might know that every independent label (such as Ragged Moon) sign artists they feel passionate about. The hope for an Indie label is that their passion is reflective of the taste of the music consuming population, which will then turn into a financial benefit. With majors, it is more about the financial benefit first. The choice of an artist is less about a feel and belief in a favourite artist but rather a decision about the likely profitability they will give back.
In this article, we will explore the world of independent labels (for the love of good music). Recording to the promotion via distribution, we will take an overview of what happens in a music label.
The first job involves finding the right artists. Have a look at the artist’s works, going to their gigs are all part of the job, traditionally the A&R (Artists and Repertoire) role. Talent scouting and then overseeing the artistic development of the artist. Then the process of recording can begin.
A recording budget will be set, and the artist will be commissioned to produce an album within the agreed budget. The reality for many small Indies is that the label will have its own studio (as with ragged Moon).
A good collaborative working relationship with engineer/producer is key to drawing out the best quality musicianship and ultimately the best recording.
At the same time, a budget must be allotted for promotion, manufacture and artwork.
A release date is decided in order to start the marketing and promotion plan. And the plan? The goal here is to take the music into the right marketplace. Marketing, artwork, press/radio, formats, pricing, videos are all part of this plan. For some of this activities, the label may engage independent people or companies to fulfil the tasks, but the purpose remains the same : Sell the music to the customer.
Near the album release date, the label is working hard to ensure the best possible coverage. For example, they will be liaising with management to get a full launch tour organised. A record label will make every effort to support artists, and although the business is important, the quality of the music is what the label should be all about! (but it’s only my opinion)